Anytime your message gets delivered to prospective buyers without any cost to you, is "Free Advertising!" There are lots of ways to get others to spread the word about what you offer! Here's a few "tricks of the trade" we've used to get lots of Free Ads:
1) Advertising Specials. If a magazine offers a "two for one" deal, or a "pay for 3 and get a Fourth ad free", take advantage of it, It's Free Advertising!
2) Free Listings. Some publishers offer to list your name and address Free, if you have something that you offer "free for the asking" to their readers. This can be a "free product sample"; a list of customer names; or whatever. Tell publishers what you offer; they may list you!
3) Print up a booklet, offering tips. List tips or what-have-you, and on the inside pages, or in the back, place some of your own ads, Free!!
4) The Piggy-Back method. Every time you get ready to mail a letter or fill an order, place other ads in the envelope; It costs you nothing more and it's like sending out a free ad!!
5) Free "Give-Aways". These can be pens; rulers; key chains, etc., each with YOUR ad message and address on each one. Give them away and your Free Ad rides along!
6) Your own Advertiser or Newsletter. Issue it regularly; sell ad space in it and subscriptions to it. Advertisers pay for the printing and postage, and put YOUR ads in it, too, at no cost to you!
7) Trade products or services for ad space. If you have something which a publisher needs, trade what they want, for the ad space you want!
8) Commission ads to dealers. Your dealers place YOUR ads over THEIR name! It's like getting Free Ads for your products!
9) Articles; Columns; Releases, etc. Publishers will often print these Free, if it's NEWS, or interesting to their readers! Send notices out to editors and get free ads in exchange!
10) Split costs with others. Check with other dealers; advertisers & mailers. Split costs and quantities with them. Your ads go FREE to HIS customers, and HIS ads go free to yours!
11) Commission ads to publishers, as "space fillers". They insert them as their own commission ads! They cost you nothing & those Publishers can get you lots of orders!
12) Your product as a BONUS item on another company's flyer. This can increase the other company's orders, and YOUR product gets advertised on THEIR flyers!
13) Place PIM-50 phrases in your ads. This says to Publishers: "Insert My ad in your publication and I'll help distribute 50" (or more) copies of your magazine for you. It's another kind of "trade deal" with publishers.
14) Give a talk or seminar. Contact local clubs, and organizations. They always seek outside speakers. After you talk about your business or your product, hand out flyers, etc. It's like getting free advertising!
15) Ads on Bulletin Boards. Put up flyers on grocery store & laundromat bulletin boards.
16) Make a Rubber Stamp of your ad. Stamp it everywhere you can. Stamp it on envelopes; flyers; etc. Every place you stamp it is a Free ad for you!
17) Be listed as a Source in back of books. Some writers may want to list sources & references in their books. Get the word out to authors! Look for ads by New Writers!!
18) Discount to "a friend". Tell your customers you will give discounts to anyone they send your way! It's Word of Mouth advertising; the best kind of Advertising you can get and it's free!
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(This Report written by Gary Christensen. Gary is a freelance writer of Home-Based Business Articles, has Self-Published 9 Books and 86 Original Reports, like this one! (The 86 Original Reports are yours for $29. (37c each!) Each Report covers a different "Trade Secret!" Gary's latest Report details "How to get Lots of Free Publicity!" It's Free for the asking! (E-mail: gchrist95w@aol.com) His New "67 Mailorder Trade Secrets" book is yours for $26.! Your 2 page Article or Release will be distributed by Gary to 90 Publishers of Mail Trade Magazines, if you send it with $22.00 (by the 26th of any month). Contact Gary at: 999 NW Sycamore Ave., Corvallis, OR 97330. Check out the HomeMoney Magazine & HomeMoney Mall at: http://www.nemaine.com/homebiz/mail-order/GChrist95w.htm Jesus is my Lord & my God!)
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